News

FOCUS ON YOUR NEW: SUSTAINABLE CRAFT

At Parati Fashiontech, we design an average of 5 to 10 new collection per year, sometimes retaining only one. When we introduce a new concept into our collection, it is always a unique event. About...

A SHOOTING DAY AT PARATI

An Artistic studio overlooking the hand craft of rural Rajasthan, it has inspired the most ancient techniques of  Indian textile. A few moments on the set are enough to understand why... The handma...

HOW TO CHOOSE YOUR AESTHETIC STYLE

"The eye finds beauty even when it's not looking. We all have an aesthetic. Sometimes it's subtle, but it's definitely there even if it is just a mishmash of styles. Choosing an aesthetic style is ...