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Article: FOCUS ON YOUR NEW: SUSTAINABLE CRAFT

FOCUS ON YOUR NEW: SUSTAINABLE CRAFT
Product

FOCUS ON YOUR NEW: SUSTAINABLE CRAFT

At Parati Fashiontech, we design an average of 5 to 10 new collection per year, sometimes retaining only one. When we introduce a new concept into our collection, it is always a unique event.

About the creation.

Parati Fashiontech is world class Manufacturing house known for its sustainable artisanal/handcrafted products & green manufacturing, Produce premium range of women’s wear with eco-friendly fabrics & sustainable textile products handcrafted fabrics.


Parati celebrate curation of ancient hand-crafted designs, delivering rich heritage worldwide with unique folk techniques in 21st century.


Brand represents “HUNAR” ( हुनर ) of artist & individual artistry of various craftsmen of India. Brand’s approach is inclusive. 

 

From design to the realization.

For the first time, we are sharing with you all the inspiration that allowed the creation of a new concept. Craft, Outfit and custom techniques are all elements that have been carefully designed to allow our Indian workshop to shape the Parati.

A drawing in collection must be as precise as possible. So I draw the design from every angle, even the details. We are closer to ready-to-wear.

–Kanika, Creative Head at Parati Fashiontech

 

Made by hand in India

For almost 3 years we have been working with our Indian workshop where we manufacture all our collections. The purest tradition of craftsmanship Is made in India, by hand, in top quality Indian rich heritage craft . Processes & techniques are ancient & sustainable but innovative, more human and less mechanic.

Parati Fashiontech engage artisans/craftsman from every section society with an objective to uplift their financial and emotional wellbeing, designs are inspired by nature & surroundings. Using organic materials. 

 

At present parati fashiontech is one of the premium clothing manufacturer exporting globally, with continue focus on quality. What we wear is reflection of our true being.

 

Brand born to adopt and spread true nature of woman; using its craft in fashion designing as a medium.

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A SHOOTING DAY AT PARATI
Story

A SHOOTING DAY AT PARATI

An Artistic studio overlooking the hand craft of rural Rajasthan, it has inspired the most ancient techniques of  Indian textile. A few moments on the set are enough to understand why... The handma...

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